TO bridge the demand-supply gap created by Nigerians’ lack of access to native meals in the United States, NigerianFoods.com, an online platform, has unveiled its website to such end.
Specifically, the online platform offers the opportunity for US-based Nigerians to shop on its website and order any of their local delicacies ranging from flour and grains; herbs and spices; vegetables and soups; cans and oils; sweets and snacks; as well as drinks.
In a statement made available to The Guardian, Founder, NigerianFoods.com, Tosin Osibodu, while speaking on the initiative, said that products ordered are delivered to customers quickly and conveniently.
Osibodu had struggled to get Nigerian groceries while at graduate school in the US but to no avail, necessitating his desire to reduce such problem for many Nigerians based in the US.
He explained: “Some friends and I missed the taste of home, but ran out of the ingredients that we had lugged from Lagos. The closest African shop was hours from my university. We went on a long 3-hour drive and in the end, made the jollof rice and vegetables I was craving. It was so good! But it took so long! I thought there must be an easier way to get Nigerian groceries in the US. I asked around and others had the same frustrations. So I started NigerianFoods.com.”
He said that, in only a few months since launch, thousands of people have come to his web-based shop for all sorts of Nigerian foods.
“They’re now delivering everyday across America. Besides the large selection, delivery convenience and low prices have been instrumental to our success. We also care about preserving and advancing Nigerian culture.
“Nigerians are top earners in the United States, according to the American Community Survey; US-based Nigerians earn about 15 per cent higher than the average American.
“Perhaps, this shouldn’t be a surprise as one in four US-based Nigerians have graduate degrees while only about one in 10 Americans do,” said Tosin.
According to him, “Even though US-based Nigerians are better educated and earning better than the average American, our people in the US do not have the same level of access that other successful US immigrant populations have. Take Chinese Americans and Indian Americans, for example. Their cuisine is everywhere – from convenient stores to restaurants.
“It is this gap that we desire to bridge with NigerianFoods.com so that Nigerians living in the US can still have an opportunity to enjoy their local delicacies as if they are in their country”.