Teens less likely to purchase beverages with health warning labels
Soft drinks and other sugary drinks that include health warning labels are less likely to be purchased by teenagers, a study has found. In the study, researchers used an online survey to gauge the beverage selections of more than 2,000 participants aged 12-18 and from diverse backgrounds.
The beverages included either no label at all, or one of five warning labels — one featuring calorie content, and four displaying a variation of warning text. “The average teen consumes at least one sugar-sweetened beverage every day, which could account for more than twice the recommended daily serving of sugar. The rate of sugar consumption contributes significantly to obesity, type 2 diabetes, and other dangerous and costly health conditions,” said Christina Roberto, Assistant Professor at the University of Pennsylvania. Overall, 77 per cent of participants who saw no label said they would select a sugary drink in a hypothetical choice task.